For images of available purses please contact Nancy Hoffman Gallery at (212) 966-6676 or email Nancy Hoffman Gallery
Each piece is unique in that they are made with individually-sourced vintage purses. In addition, I make only 10 purses of each word or phrase.
I chose purses as my canvas as a way to marry the powerful, politically-charged language oftodays resistance with representations of women's modern economic power andthe possibilities for change that come with it. For me, the use of purses fromthe mid-twentieth century also calls back to that critical era in the womensmovement and reminds us how much power we have to effect meaningful change.
The title of Power of the Purse is inspired by the 2017 passage of Republican tax reform and its far reaching negative implications for womens rights. It is also a call to action for women, and men, to redouble their efforts to fight the growth of moneyed privileged and show up at the polls.
The purses are meant to be carried and serve as small-scale political billboards. The text on each purse is created using Electroluminescent wire that is lit up using batteries and a small electronic driver that can be set to constant or flash mode.
This body of work is rooted in my formative years growing up in Berkeley, California during the 70s, where I was exposed to the womens movement. It is also a continued homage to my father, Allan Pred who inspired the feminist in me at an early age.
Michele Pred 2019