Portfolio > "You Are What Is For Sale"

You are What You Buy
You are What You Buy

On Black Friday I shopdropped 10 hand signed prints of my artwork at IKEA in Emeryville, CA. Shopdropping is the opposite of shoplifting where merchandise is covertly placed in a store for display and sale.

For this project I created QR Codes embedded with the text "You Are What You Buy" Barcodes have become ubiquitous and imbedded into many aspects of our lives even as their reach spreads ever further... and deeper. They even code and track us. We have become products. To me, barcodes epitomize our consumer culture. My project is meant to invite a new consciousness and awareness to the encoding of our lives.

Shopdropping Press:


NY Times Blog



California College of the Arts News