Michele Pred
Time's UP
Electroluminescent Wire on Vintage Purse
This Power of the Purse piece was carried by actress Jodi Long at the 2018 Oscars.

Two additional purses where carried at the Oscars. Deborah Landis, Oscar nominated costume designer and wife of John Landis carried a She Persisted purse and Dagmar Dolby of the Dolby Sound Family carried a Pro-Choice Purse.

Power of the Purse

Each piece is unique in that they are made with individually-sourced vintage purses. In addition, I make only 10 purses of each word or phrase.

I chose purses as my canvas as a way to marry the powerful, politically-charged language of today’s resistance (often direct responses to Trumpian statements) with representations of women's modern economic power and the possibilities for change that come with it. For me, the use of purses from the mid-twentieth century also calls back to that critical era in the women’s movement and reminds us how much power we can have to effect meaningful change.

The title of Power of the Purse is inspired by the recent passage of Republican tax reform and its far reaching negative implications for women’s rights. It is also a call to action for women, and men, to redouble their efforts to fight the growth of moneyed privileged and show up at the polls.

The purses are meant to be carried and serve as small-scale political billboards. The text on each purse is created using Electroluminescent wire that is lit up using batteries and a small electronic driver that can be set to constant or flash mode.

This body of work is rooted in my formative years growing up in Berkeley, California during the 70’s, where I was exposed to the women’s movement. It is also a continued homage to my father, Allan Pred who inspired the feminist in me at an early age.

Michele Pred 2018
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