Michele Pred
You are What You Buy
2009
On Black Friday I shopdropped 10 hand signed prints of my artwork at IKEA in Emeryville, CA. Shopdropping is the opposite of shoplifting where merchandise is covertly placed in a store for display and sale.

For this project I created QR Codes embedded with the text "You Are What You Buy" Barcodes have become ubiquitous and imbedded into many aspects of our lives even as their reach spreads ever further... and deeper. They even code and track us. We have become products. To me, barcodes epitomize our consumer culture. My project is meant to invite a new consciousness and awareness to the encoding of our lives.

Shopdropping Press:

Neotorama

NY Times Blog

Printeresting

Laist

California College of the Arts News
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